Target has been winning recently on the wedding-related front, first by sending bachelorette parties into a tizzy with the resurrection of iconic ’90s designer Lisa Frank, then by announcing its line of affordable bottles of $5 wines. Now, the retailer is causing a stir amongst to-be-weds and newlyweds with its debut of an exclusive line by dynamic design duo Chip and Joanna Gaines.
Starting November 5, soon-to-marry couples might want to consider signing up for a Target registry with the launch of Hearth & Hand with Magnolia. The outgoing stars of HGTV’s Fixer Upper, who run a massively successful design company called Magnolia, will be selling everything from tabletop pieces to home decor exclusively at Target.
The retail giant first made the partnership announcement in September, sharing with the public that the line will include Magnolia’s “signature aesthetic” which includes a mix of the modern, the classic, some vintage elements mixed with industrial touches. The 300-item line has the same rustic and aesthetically-appealing palette that Chip and Joanna have built their empire upon. Plus, most of the offerings are under $30.
“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” Joanna said in a press release. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”
The first collaboration lands in stores right before the holidays, so your Thanksgiving dinner tables will seem as if they were blessed directly by the spouses. The brand teases copper tableware mixed in with sage green and cream color palettes that will fit in perfectly with your holiday festivities.
“Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love,” Mark Tritton, Target’s EVP and chief merchandising officer said in the release. “That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come.”
The pair, who first met in 2001, share four children together in addition to their massive business. “I think comfortable for us can be a little dangerous,” Joanna previously told People. “The second Chip gets content, he gets really restless. It’s not about, ‘Let’s get here and then we’ll be happy.’ We like the idea of having to wrestle a little bit and figure things out. That’s where we thrive the most.”
Prices will range from $0.99 to $129.99 in all Target stores and online. See our favorite registry selects below.