There’s certainly no shame in recycling. Shameless actress Emmy Rossum devised a very sweet plan to repurpose her wedding day flowers after marrying Sam Esmail in New York City over Memorial Day weekend.
The star, 30, took to Instagram on Wednesday, May 31, to reveal exactly what happened to the intricate floral arrangements from her Midtown Manhattan wedding ceremony, which was followed by a lavish reception at the Guggenheim Museum. Rossum posted a few photos of her donated bouquets, which went straight to Mount Sinai network hospitals in New York City. “Thank you @repeat roses,” the bride wrote on Instagram Stories. “@repeatroses brought these and many more to Mount Sinai hospital… [the company] repurposes flowers from weddings and events so they don’t go to waste.”
Jennifer Grove, the founder and CEO of Repeat Roses, tells The Knot exactly how the bouquets were dispersed. “[Emmy and Sam] graciously donated their reception table centerpieces, which we repurposed overnight into 28 arrangements,” the former wedding planner says. “[The flowers were] delivered first thing the next morning to the Phyllis and Lee Coffey Geriatrics Department at the Martha Stewart Center for Living at Mt. Sinai Hospital.”
Grove adds, “The stunning combination of garden roses, ranunculus and peonies was an overwhelming cheerful boost for so many people to enjoy–a sincere gesture Emmy and Sam hoped could bring an abundance of joy to both the staff and patients. We love their love story and are so thrilled they started their new chapter as newlyweds on a sweet note of kindness by giving back to the local community.”
Grove told The Observer last month that her business doesn’t stop there. “What makes this whole process a zero waste sustainability solution is that we go back a week later and pick up the flowers now that they’ve been enjoyed twice, and we collect them for composting,” she expressed. “And the secret sauce—we charge whoever hosted the event a service fee. And they get the feel good, warm and fuzzy feeling from it as well as a donation letter from the non-profit we matched their flowers to.”
Rossum and Esmail, the co-creator of Mr. Robot, first met on the set of 2014 film Comet. The groom proposed last summer.
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