The Knot News

TJ Maxx Is Launching a Wedding Shop That Includes Gowns and Bridesmaid Dresses

Maxxinistas, the time has come. TJ Maxx is launching a wedding shop online. (Photo courtesy of TJ Maxx)

The time has come, Maxxinistas. Bargain retailer TJ Maxx is officially launching a wedding-focused section online, the company announced on Wednesday, September 6.

Dubbed “The Wedding Shop,” the online spot includes everything from fashion—think, wedding dresses at a fraction of the cost, in addition to bridesmaid pieces and even mother-of-the-bride gowns—to a range of wedding décor.

Current designer wedding dress offerings include Nouvelle Amsale, Jovani, Fame and Partners and more. There’s also a section specific to little white dresses, so you can easily scoop up a piece for the engagement party, the bridal shower or the bachelorette party.

Need accessories? There’s a curated section devoted to wedding shoes (Valentino Garavani’s Rockstud collection in nude is included, along with bridal favorites like Jimmy Choo, Badgley Mischka, Giuseppe Zanotti and Halston Heritage). A range of jewelry and clutch designs are also being sold for a fraction of typical retail prices.

Stumped on bridesmaid dress options? The Wedding Shop features designs by Vera Wang, Amsale, Donna Morgan, Adrianna Papell and Carmen Marc Valvo’s infusion line. Brides can narrow down the options based on price point, style, color and, of course, size.

While you can’t register on TJ Maxx (just yet), there’s also a wedding gifts and decor-specific section that includes everything from a pineapple tray to Kitchen Aid cookware and the brand’s beloved stand mixer. See some of the offerings below.

Basix Black Label Deep V Empire Waist Beaded Gown, $199.99, TJMaxx.com.

Basix Black Label Deep V Empire Waist Beaded Gown, $199.99, TJMaxx.com

Macduggal Off the Shoulder Mikado Bridal Gown, $249.99, TJMaxx.com

JS Collections Embroidered Organza Gown, $79.99, TJMaxx.com