One bridesmaid dress brand is building its lovely nest. Birdy Grey, a popular, direct-to-consumer bridesmaid dress company, announced January 6, that it’s expanding its offerings with the launch of its “Curve Collection.”
In short, the brand is offering additional sizing of 20 of its currently-bestselling styles still at the friendly price of $99. Birdy Grey’s current core collection is available from sizes XS to an XXL, and its new Curve Collection will have a size range of 1X to 3X (up to a size 24). Much of the brand’s decision to do so was simply based on customer feedback.
“It’s 2020. Everyone should offer inclusive sizing, including us,” the brand’s co-founder and CEO Grace Lee tells The Knot in an exclusive interview. “Sixty-seven percent of American women wear a size 14 or above, and it’s important that bridesmaids of all shapes and sizes have access to our products. We developed the Curve Collection based on feedback from our customers who felt our current size grading was lacking. Until now, our largest size was the equivalent to size 16.”
In fact, it was former bridesmaids and brides who pressed the company to listen. “We took it as an opportunity to not only redefine our sizing charts, but re-think our entire approach to product development and design,” she adds. “Our goal is to offer plus sizes for most of our styles by the end of 2020. Bridesmaids come in all shapes and sizes, and our goal is to make every woman look and feel her best when she’s wearing Birdy Grey at the wedding.”
Lee says the most versatile style among the range of gown offerings is found in the convertible style dresses, which can be worn multiple ways. “The bride picks a convertible gown, and her bridesmaids can choose their most flattering way to wear it,” she notes. As for color palettes, the Birdy Grey team has seen an upswing in requests for cooler tones, ranging from sage to dusty blue to dove gray.
“I particularly love dusty blue because it’s universally flattering on all skin tones, and won’t wash you out,” says Lee. “If you’re getting married in fall, emerald is a great choice. It’s rich and elegant, and quite like black, it’s incredibly flattering for all body types.”
Change has long been top of mind for Lee and her team. This year, the brand will focus on featuring more women “of all shapes and sizes” across its campaign imagery and product pages. “It’s important that women of all ethnicities are represented in our photography,” she concludes. “It’s something we feel very passionate about (considering our brand was founded by two minority women) and something we plan to continue to do in the years to come.”
See a few selects of Birdy Grey’s Curve Collection below.