Chip and Joanna Gaines’ Target Collection Just Dropped Rugs So Get Your Registry Ready

Living room with striped rugThe Hearth & Hand fall collection includes 200 new items–including a selection of rugs.

There are so many reasons to get excited for fall: the cooler temperatures, the leaves changing colors, and the delicious food (hello, pumpkin spice). As if you needed yet another reason to look forward to the changing of the seasons, Chip and Joanna Gaines’ latest fall-themed Target collection just dropped—and it has an exciting surprise.

The launch includes a selection of chic rugs that are absolutely perfect for anyone who wants to steal the Fixer Upper couple’s farmhouse style. This is the first time Chip and Joanna Gaines’ Target collection has included carpets. Whether you’re looking for an area rug to make your living room a little more cozy or you’re registering for a sleek runner for your laundry room, rest assured you can follow the farmhouse theme in your newlywed nest because this collection has got you covered.

Die-hard HGTV fans know of Chip and Joanna from their home renovation show Fixer Upper, which ran for five seasons until it went off the air. As the show was winding down, the couple focused their efforts on Magnolia, their home décor empire. Later, Chip and Joanna Gaines announced their Target collaboration. The duo and retailer came together in 2017 to launch Hearth & Hand, a home goods collection with a reasonable price point exclusively at Target The line is infused with touches of Magnolia’s beloved style, ranging from modern and classic with vintage and industrial touches.

The couple’s latest collection, now in stores, offers 200 fresh items for consumption. With everything from faux greenery to ceramic plates to a fire pit (s’mores, anyone?), the launch has everything you need to get your home ready for the changing of the seasons. Here are some of our favorite items from Chip and Joanna’s Target fall collection. (Getting married anytime soon? We have a feeling you might want to add some of these items to your Target registry.)


White and charcoal runner

Hearth & Hand / Target

Emulate Chip and Jo’s simple farmhouse style with this accent rug. It’ll keep your feet warm as the temperatures start to drop.

Hearth & Hand With Magnolia Jute rug charcoal stripe, $50,


Hearth & Hand / Target

There’s nothing better than a bonfire in the fall. This fire pit will make any night at home a little more cozy and a lot more fun.

Hearth & Hand With Magnolia 28″ Corten steel cauldron fire pit, $140,


White ceramic plates

Hearth & Hand / Target

These reactive glazed plates are a unique addition to the dinner table. Added bonus: They’re dishwasher- and microwave-safe.

Hearth & Hand With Magnolia dinner plate reactive glaze, $24,


yellow faux flower wreath

Hearth & Hand / Target

If you love watching the leaves change colors, you’ll love this gorgeous golden wreath. Hang it on your door to ring in the new season.

Hearth & Hand With Magnolia 20″ faux yellow locust wreath, $25,


Stone bowls

Hearth & Hand / Target

Serve delicious warm bowls of soup in these adorable stoneware pieces. When you’re not using them, stow them away in their sleek caddy.

Hearth & Hand With Magnolia 4 pk stoneware soup bowl caddy, $35,


Wooden letter board

Hearth & Hand / Target

We love that this letter board is totally customizable. Give visitors a warm welcome or leave yourself an inspirational message.

Hearth & Hand With Magnolia letter board, $30,


Wooden tray with metal handles

Hearth & Hand / Target

This simply stunning tray is a piece you’ll reach for again and again whenever you have company over.

Hearth & Hand With Magnolia wood and metal tray, $30,


White and gray striped pillow

Hearth & Hand / Target

As the weather cools off, cozy up on the couch with this adorable striped throw pillow.

Hearth & Hand With Magnolia striped throw pillow sour cream/black, $20,


White lost socks sign

Hearth & Hand / Target

Keep track of socks that get lost in the laundry with this cute sign. Hang your lone socks on the hooks until you find their mates.

Hearth & Hand With Magnolia wall sign lost socks white, $25,


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Published August 2019