Enchanting ever after. Actress Emma Watson looked like a modern day princess at the London premiere of Beauty and the Beast on Thursday, February 23, and she channeled her on-screen character Belle.
The award-winning actress, 26, captivated photographers and fans in an off-the-shoulder, bespoke gown with a long, matching cape. She shared the inspiring story behind the one-of-a-kind Emilia Wickstead piece on The Press Tour’s Instagram page, a new account created to document Watson’s earth-friendly attire throughout the tour.
“The gown is made from end-of-line fabric sourced from a family-run, London business specialising in couture fabrics, and produced in Italy,” the caption read. “These unwanted fabric pieces have been given a new lease on life; often irregular quantities of surplus or end-of-line fabrics cannot be sold and destroyed. This piece was created in Emilia Wickstead’s London atelier by an all-female team.”

LONDON, ENGLAND – FEBRUARY 23: Emma Watson attends the UK launch event for “Beauty And The Beast” at Spencer House on February 23, 2017 in London, England. (Photo by Karwai Tang/WireImage)
Stylist Rebecca Corbin-Murray assisted Watson ahead of the appearance. Along with the whimsical gown, the actress wore simple hoop earrings by Brooklyn-based jeweler, Catbird, and pulled her hair into a chic updo.

LONDON, ENGLAND – FEBRUARY 23: Emma Watson and Dan Stevens attend UK launch event for “Beauty And The Beast” at Spencer House on February 23, 2017 in London, England. (Photo by Joe Maher/FilmMagic)

LONDON, ENGLAND – FEBRUARY 23: Emma Watson attends UK launch event for “Beauty And The Beast” at Spencer House on February 23, 2017 in London, England. (Photo by Mike Marsland/Mike Marsland/WireImage )
Beauty and the Beast director Bill Condon knew, in part, that Watson was the perfect choice for the coveted leading role solely based on her presence. “With actors who get to choose their roles, you look at their resumes and you start to see a kind of autobiography emerge,” the director told Entertainment Weekly. “From what I’d seen of Emma, she seemed to be the person, both on-screen and off, who best reflected the qualities that Belle embodied.”
Watson added in a separate interview with Elle UK, “For me, Beauty was the perfect, most joyful thing to do. There was something connected about Hermione and Belle, and it was good to be reminded that I am an actress; this is what I do. The film is pure escapism.”
Beauty and the Beast hits theaters March 17.