Dressing for less doesn’t mean having to sacrifice style. The Knot has the first look at Lulus’s new bridal collection, which includes trendy bridesmaids dresses in a range of color options for under $100—a price point that is sure to give any doting bridesmaid an extra spring in her step.
Colleen Winter, the co-founder and CEO of Lulus, says the team wants to ensure that the company’s styles are both trendy and affordable.
“Our creative team and buyers spend hours looking at what performs and speaks to our customers,” she says. “Then we expand upon their interests, filling in holes where there might be opportunity to reach another customer. With regards to artistic inspiration, we know our brides love romance, which we deliver in the silhouettes. Each style conveys a polished and effortless beauty.”
Currently, the most popular bridesmaid dress style on the Lulus site is the convertible taupe maxi, which gives bridesmaids the option of four different silhouettes, including a halter, a one-shoulder, a cross-front and a strapless gown. The fabric is a stretch jersey knit that hugs each woman’s curves in a flattering way, with a maxi-length skirt for maximum elegance.
The “Tricks of the Trade” and “Always Stunning” collections are also particularly popular amongst bridesmaids-to-be. Interested couples can touch base with the e-tailer’s bridal concierge service for more direction with style selection.
In terms of hues, Winter says that 2019 will be the year of a new shade known as “Rusty Rose,” cousin to the already popular “Dusty Rose.”
“We love this shade for so many reasons,” Winter explains. “It is beautiful against many skin tones and is easy to work with when figuring out your wedding color palette. It’s neutral, sophisticated and can be a season-less shade, translating well for all wedding seasons from spring to winter.”
“Because of its earthy tones, it complements the boho bride, who might pair it with pampas grass and natural textures, or it can feel more like a new take on neutrals for the modern bride who wants to add some color to her clean lines,” she continues. “It also works well for the more traditional bride.”
Other popular colors include blush pink, burgundy, slate blue, mauve, and of course, dusty rose. According to The Knot’s 2017 Real Weddings Study, the most popular wedding color combination was ivory/champagne with 37 percent of respondents opting for this palette, followed by dark blue at 32 percent and gold at 30 percent.
The brand’s newest wedding collection will be available starting January 13. Secure your ideal wedding vision by starting with The Knot’s Style Quiz, here.