Brides, maids and malls: prepare yourselves. Mega retailer Forever 21 is dropping its second bridesmaid collection, and The Knot gets the exclusive first look at the dresses with designer Rory Laurie.
The newest Pretty by Rory capsule collection arrives just in time for fall and winter weddings, featuring seasonally-appropriate jewel tones like emerald and deep crimson. There’s something, however, for every wedding palette, including neutral pieces in black and blush.
“The most important thing, in any collection for me, is for women to feel beautiful,” Laurie tells us. The L.A.-based designer’s latest silhouettes are romantic and flowy, yet the pieces include sultry details like open backs and keyhole cut-outs. “The last collection had many free-flowing pieces, but I still wanted to include more styles that showcased the beauty of a woman’s figure,” she adds. “Curves or no curves.”
Laurie was able to extract several lessons from her wildly-successful first capsule with Forever 21 after meeting with real bridesmaids. “I helped them choose their dresses at a store event, and they all gravitated towards different styles,” she recalls. “I wanted to make sure each style offered something different, but [maintained] that sexy-yet-feminine feel… I want it to be for the woman who is classic, sporty, bohemian or girly.”
Her personal favorite? “There’s a wrap dress with a slit in the back and a mermaid hem,” the designer says. “I love everything about it.”
The best part about this capsule is the price tag is even less than the first: all pieces are under $68. The Pretty by Rory collection at Forever 21 is now available in stores and online on Forever21.com. Check out the looks below.