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The Most Popular Wedding Dress Brand on Pinterest Debuts Bridesmaid Gowns

grace loves lace bridesmaid dress(Credit: Grace Loves Lace)

It’ll be the bridesmaid dress that launches a thousand clicks. In a move that will delight bridesmaids and brides alike, the brand behind the most popular wedding dress on Pinterest, Grace Loves Lace, is now selling a line of bridesmaid gowns with matching accessories.

Grace Loves Lace’s bridesmaid dress collection is described as a “refined ‘silky satin’ edit in a selection of delicate hues.” What makes this particular capsule so great for wedding parties is the dresses are versatile, meaning they can be reworn for other occasions outside of the wedding, ranging from New Year’s Eve to holiday festivities. “We like to describe it as an ‘edit’ because that’s how we curate our refined ranges,” Megan Ziems, the founder of the brand, tells The Knot. “The design and development stages were very detailed so the hard work was done for the client.”

For the bride who’s a bit more thoughtful about her bridesmaids’ silhouettes, Grace Loves Lace offers three different styles to help your best friends narrow down the piece that works best for them. The styles include a mini dress, a midi-length version and a two-piece set all in satin.

(Credit: Grace Loves Lace)

(Credit: Grace Loves Lace)

Colors include an olive, dusk, steel and moonshine. The latter option is feasible even for brides especially at their pre-wedding events like the bachelorette party or a bridal shower.

Prices range from $80 for a matching satin hair bow to $410 for the two-piece set. According to The Knot 2018 Real Weddings Study, the average cost of a bridesmaid dress is $142; $197 per gown in luxury weddings (priced at $60,000 or more). The midi-length version of GLL’s capsule is $200, and while it’s slightly more expensive than the average cost of a wedding party dress, this option is trendy enough to wear out. Sizes range from XS to and XL—and some alterations may be required, so you’ll want to suppress that into your budget as well.

“We wanted to put our own spin on it, so we added tie straps,” Ziems says of one design. “We also added a vintage-style seamed bust, flattering color options and our unique ‘silky satin’ fabrication. We love this material… It doesn’t wrinkle like silk, making it the perfect ‘throw on’ dress for destination weddings too.” Each piece is handmade at Grace Loves Lace’s atelier on the Gold Coast of Australia, so expect better quality than mass-produced typical silk slip dresses.

The brand also introduced bridal hair accessories for its newest collections, including a set of satin bows and buns. “They’re the ultimate accessories for relaxed wedding hair. The bows even have a comb attached so you can simply slip it above a ponytail or loose bun,” the founder explains. “We love that more women are choosing a natural hair and makeup look for the wedding day, and our hair accessories make it super easy to create an effortless up-do.”

Grace Loves Lace is best-known for its Hollie gown, a bohemian-style, romantic gown that was pinned more than a whopping 2.5 million times by 2016 on Pinterest. See the complete line below and get it here.

(Credit: Grace Loves Lace)

(Credit: Grace Loves Lace)

(Credit: Grace Loves Lace)

(Credit: Grace Loves Lace)

(Credit: Grace Loves Lace)

(Credit: Grace Loves Lace)

(Credit: Grace Loves Lace)

(Credit: Grace Loves Lace)

About the Author

Esther Lee
Esther Lee
Esther is the Senior News Editor at The Knot. A self-proclaimed pop culture enthusiast, she appreciates a good celebrity interview just as much as she adores Nancy Meyers movies. You can find her kicking off her mornings with barre and a green juice, traveling and exploring new cultures, and rapidly scrolling her feed for the latest and greatest news. Follow her on Instagram and Twitter at @theestherlee.