Brides on a budget know that most deals are good deals when it comes to all the wedding necessities. And with H&M’s newly-updated bridal shop, they don’t have to sacrifice style for price.
After all, everything in the line is an unbelievable $350 or less.
The latest designs have a focus around fall and winter weddings, with floor-length gowns ranging in material from silky satin to scallop-edge lace, and styles running the gamut of bohemian to classic to even regal. According to the brand, the pieces were undeniably influenced by this year’s two royal weddings (as well as royal nuptials of the past, which includes Kate Middleton’s still-iconic gown).
In fact, two repeat dresses from the spring collection include one that was inspired by Middleton’s Alexander McQueen gown with its classic silhouette, sheer lace sleeves and deep V-neck.
One of the accessories for the new collection is a winter white bolero, similar to the one that Middleton wore over her evening reception gown.
Another stand-out dress in the collection is a cap sleeve, figure-hugging lace dress with an open back that cuts a silhouette to that of Meghan Markle’s reception gown, with a high collar, flattering silhouette and a sleek, simple, minimal train.
An all-lace, long-sleeved gown also gives brides a classic, romantic option; the low-cut back provides just enough sexiness without being inappropriate for more conservative guests. Other styles include a vintage strap dress in viscose with bias cut, a strapless satin bonded dress and a full-volume couture skirt.
Earlier this year, H&M dazzled wedding parties with a spring-summer wedding collection, featuring everything from bridal gowns to floral-printed guest dresses and bridesmaid pieces. (Even jumpsuits for anyone who might want to buck tradition.)
“The collection includes our modern, wedding-approved dresses specially designed for brides, bridesmaids and guests,” the release for the spring-summer collection read at the time. “Guests can be party ready for any occasion in fancy florals and pretty pastel hues, while the bride can choose from short and fun frocks to fluid silhouettes featuring lavish lace.”
The fashion retailer is also continuing to release its line of eco-friendly gowns under its “Conscious Exclusive collection,” with hopes of promoting sustainable fashion, on your wedding day and otherwise.
H&M isn’t the only retailer to release a bridal specific collection. Contemporary fashion label French Connection, lingerie company ThirdLove and Rachel Zoe’s apparel line have also jumped on the wedding train (not quite literally) in the last year.
See H&M’s latest additions below.
Secure your ideal wedding vision by starting with The Knot’s Style Quiz, here.