Ina Garten, Carson Daly, Scarlett Johansson and a whole host of other A-list movie, TV and cooking stars have partnered up with Williams Sonoma in a fun bid to help end childhood hunger through a new part in the No Kid Hungry campaign.
On Monday, Aug. 13, the popular registry company announced a collaboration with a slew of stars to design spatulas to be sold in-stores and online, with 30 percent of each spatula retail price going directly to benefit No Kid Hungry (each spatula retails for $13.95).
“My mom was at the center of our family and her special southern breakfast brought us all together,” Today show correspondent Daly said in the press release. “The acronym ILYWWF was her special message to us: I Love You the Whole World Full. It is in her honor that I’m joining the fight to end child hunger in America. All kids should know the feeling of a full belly and a full heart.”
Daly’s spatula, which features a tiny recipe by his mother written in handwriting on the spatula, is just one of 15 designs. Other notable ones include Garten’s, which boasts the encouraging words “Cook like a pro!” and designer Zac Posen, who has a measuring tape on his.
Kevin Bacon’s features the number “6” and the words “six degrees,” a reference to the meme that every person is somehow connected to Kevin Bacon via six degrees of separation. “My spatula reminds me that we are all connected,” the actor said. “Which means that at this moment you and I are connected to a hungry child. Which is why I support No Kid Hungry and the amazing work they do.”
Questlove’s own design reflects the vibrancy that can come with helping to end child hunger. “This spatula is inspired by the strobe discs that DJs use to calibrate their turntables: these patterns when rotated at a certain speed, appear to stand still,” he said. “The design plays on the ideas around the rhythm of preparation and the enjoyment of dining. The vibrant colors allude to the hues of fresh foods and the energy of the kitchen, both here and around the world.”
Other participants include Laila Ali, Skai Jackson, Connor Franta, Olivia Munn, Giada de Laurentiis, Gwen Stefani, Zac Posen, Scarlett Johansson, Jesse Tyler Ferguson, Duff Goldman and Hunter Pence. As an added bonus, Williams Sonoma will also donate an additional $5,000 on behalf of the celebrity whose spatula sells out first.
The brand itself has long been using its company and platform as a vehicle for social good, especially as it relates to child hunger. So far, it has raised $5.5 million for No Kid Hungry, having sold 50,000 spatulas or the equivalent of 1.5 million meals, and has raised funds via other means as well.
See all the pieces below and start your Williams-Sonoma wedding registry here.