Get ready, brides and maids: J.Crew is, in fact, discontinuing its bridal collection. A spokesperson at the brand confirmed the news to The Knot on Friday, November 4, saying the company has a new strategy in motion in place of its bridal collection.
The rep tells us that J.Crew is relaunching a new dress collection in the spring, and moving away from traditional bridal gowns and bridesmaids dresses.
(Photo courtesy of J.Crew)
The brand’s bridal collection was founded in 2004, and was viewed as a more affordable, stylish option for couples and their bridal parties. J.Crew CEO Mickey Drexler told Business Insider in 2011 that he conceived the bridal line after a conversation with a catalog phone operator. The employee told Drexler at the time that customers (brides) were snatching up various versions of the company’s dresses for their bridesmaids.
“The customers want bridal; we do bridal,” he told the site. “It’s an experiment. Let’s see if it works.”
(Photo courtesy of J.Crew)
Other brands have since joined the space, further filling a void in the market. However, for those mourning the loss of the traditional bridal collection, there’s one last glimmer of hope — with a discount!
Both wedding gowns and bridesmaids dresses are currently offered at 30 percent off the retail price. We suggest you move quickly before the pieces sell out — for good.
And for everyone else, you can find other dresses with simple silhouettes at a price you can afford in The Knot dress gallery, here.
(Racked first reported the news on Friday, November 4.)
