Kim Kardashian Reveals the First Look at Her Bridal Beauty Collection

Kim Kardashian Kanye West Wedding (Photo credit:

Kim Kardashian is the latest celeb to venture into the wedding space. The reality TV personality announced Monday, May 13, that she is dropping a new makeup capsule collection under her beauty brand, KKW Beauty, appropriately naming it “Mrs. West” in time for her anniversary to Kanye West.

“So excited to announce my brand new #KKWBEAUTY Mrs. West Collection,” she wrote this week. “This collection is inspired by the look @makeupbymario created on my actual wedding day. Launching on KKWBEAUTY.COM on my 5 year wedding anniversary.”

The external packaging for the collection appears to be bright and airy, with the display case including an actual photo of the makeup mogul on her wedding day. (Kardashian and West married in a lavish Florentine wedding on May 24, 2014, with the bride exuding subtle glamour in a custom gown by Givenchy.)

The star’s longtime makeup artist and business partner Mario Dedivanovic helped the bride create a more natural bridal beauty look on her wedding day, which paired perfectly against her brunette tresses styled down in a sleek and straight center part.


View this post on Instagram



A post shared by Kim Kardashian West (@kimkardashian) on

Dedivanovic previously told E! News the exact products he had used to create Kardashian’s wedding day aesthetic. At the time, he went for a nude lip from the Kardashian Beauty line (a honey stick lipgloss in the shade of Natural Honey). She later swapped her lip color at her wedding reception for another nude shade from L’Oréal Paris.

Dedivanovic stayed true to the subdued beauty aesthetic by using Urban Decay’s Naked Skin Liquid Foundation against the 3-in-1 palette comprised of highlighter, bronzer and blush in the Flushed hue on Kardashian’s complexion.

Finally, the bride used a rather familiar scent to walk down the aisle. “I think I wore my original Kim Kardashian signature fragrance,” she told People of her $20 original scent. “It’s one of my favorites.”

It’s been a rather exciting week for the couple, who attended the Met Gala just one week ago and welcomed their newborn son via surrogate last week.

Secure your ideal wedding vision by starting with The Knot’s Style Quiz, here.

About the Author

Esther Lee
Esther Lee
Esther is the Senior News Editor at The Knot. A self-proclaimed pop culture enthusiast, she appreciates a good celebrity interview just as much as she adores Nancy Meyers movies. You can find her kicking off her mornings with barre and a green juice, traveling and exploring new cultures, and rapidly scrolling her feed for the latest and greatest news. Follow her on Instagram and Twitter at @theestherlee.