Sneakers, chocolate, and now, Le Creuset. Nothing is safe from the millennial pink craze. The French cookware company is the latest brand to capitalize on the ever-popular blush color, meaning your registries may have gotten that much trendier.
Le Creuset announced this week that it’s releasing a line of “Sugar Pink Matte” kitchen tools that are delightfully in that coveted dusty pink palette. The line of 23 pieces includes the iconic cast-iron Dutch oven and Le Creuset’s signature saucepan and skillet all in the pretty pink hue.
Fans of the brand looking for lower priced items can also scoop up smaller kitchen pieces like mugs, a French press, a pie dish and more.
The company is joining a slew of other retailers who’ve released collections around the color. In July, Nike launched its Chrome Blush collection, and just this past week, Swiss chocolate manufacturer Barry Callebaut announced its “ruby chocolate” in the omnipresent color. Le Creuset has arrived just in time.
See the promo video above.