Let’s face it: There’s a significant amount of pressure when proposal planning, beginning with the stealthy execution of a surprise, swoon-worthy moment that culminates with the presentation of the perfect, sparkling ring. But with so many options between settings along with stones of all shapes and sizes, the risk of disappointment is likely and an expensive blunder at that.
Now, Helzberg Diamonds is looking to dispel the uncertainty of selecting the right or wrong ring without spoiling the surprise of a proposal. The solution from the jewelry company is the release of a new engagement ring option called the “Will You?” ring.
The band itself is simply inscribed with the message, “This is a ring, not the ring,” and it’s housed in a traditional ring box. For $50, it’s a viable alternative to the traditional engagement ring moment for several reasons. First, the element of surprise still remains, and second, couples get to enjoy the experience of picking out the perfect ring together.
According to The Knot’s 2017 Jewelry & Engagement Study, the average time spent to find the perfect ring is about 3.5 months. Among the 14,000 people surveyed, couples revealed that they spent time looking at an average of a whopping 26 rings before settling on the ideal sparkler.
Of course, we reported that the average cost of an engagement ring is $6,351, and “Will You?” ring enthusiasts will even get to enjoy the benefit of a sizable discount. Clients who purchase a ring between $999 to $1,998 get $200 off a ring, while those who purchase a sparkler over $1,999 will get a $400 discount.
“The old rules of engagement simply don’t resonate with many of today’s couples, who are seeking ways to create new traditions that celebrate their love and bring them closer together,” Helzberg CEO Beryl Raff said in a release.
Corroborating this statement is the company’s new engagement attitudes survey, which found that 62 percent of men in relationships replied that “picking out the right engagement ring would be the hardest thing to do when getting engaged.” And, the overwhelming majority of men in relationships surveyed—73 percent—replied that proposals should be kept a surprise.
While this route isn’t for everyone, it’s certainly an option for the savvy couples who don’t mind the presentation of a ring, not the ring.
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