A Nutella-Themed Hotel Is Opening in 2020 So Alert Your Bachelorette Party

hotella nutella entranceAfter the introduction of its Nutella cafe, beloved hazelnut spread company Nutella is opening a property called the ‘Hotella Nutella’ for a limited time only. (Photo courtesy of Nutella)

After the introduction of the Nutella Cafe, devoted fans of beloved chocolate hazelnut spread company Nutella will balk at this news: a Nutella-themed hotel is coming to Sonoma, California, in January. If you’re searching for a sweet bachelorette party destination, look no further and alert your bridesmaids, groomsmaids, everyone… immediately. Hotella Nutella will open its doors for one weekend (January 10 through 12)—perfect for any to-be-weds and friends who’ve long shared a sweet tooth.

While reservations aren’t an option, you can make your way to this exclusive pop-up experience by entering a contest. From now through December 8, you (and your bridesmaids, fiancé, whomever) will have to submit a one-minute video that reflects your love for the hazelnut and chocolate spread from Italy. Three contestants and their guests will be able to enjoy the sweet amenities.

The winners will find out that their Instagram game has never been so strong. The property will feature larger-than-life jars of Nutella and breakfast-themed decor, as well as hazelnut spread-inspired hotel items. It will also provide Nutella aficionados with fun activities focused on the sweet treat.

hotella nutella bedroom

Courtesy of Nutella

hotella nutella kitchen

Courtesy of Nutella

Guests will even enjoy experiential sessions led by the Nutella breakfast team. They’ll have a chance to join Iron Chef and Food Network celebrity judge Geoffrey Zakaian for a nutella “breakfast” dinner experience. They’ll also enjoy a soul food brunch with TV personality Tanya Holland, also the owner of California’s famed Brown Sugar Kitchen. Finally, if there’s anything more experiential than this, guests will get to take a pancake art masterclass with internet sensation Dancakes.

(If you don’t end up winning, there are alternatives for the Nutella-adoring brides out there. In 2017, the brand opened its namesake cafe in downtown Chicago and have since expanded to Manhattan. Or you can host a Nutella-themed bachelorette party of your own, complete with magnum-size jars of the product along with other delicious cocktails and brunch foods.)

Nutella isn’t the only brand diving into the hotel or amusement park experience. Foodies can also enjoy a honeymoon stop or bachelorette party excursion to Eataly World in Europe, or they can check the dates of local Food & Wine Festivals. The options are deliciously endless.