A dress for every size, every body and every bridal-related activity this season. If you’re in the market for a bright pop of color to wear to your upcoming spring and summer weddings, Draper James’ latest launch with plus-size retailer Eloquii is here for you.
Draper James co-founder Reese Witherspoon spoke out about her brand’s latest collaboration with the plus-size online retailer, sharing the years-long journey it’s taken to create pieces for her collection that really are all-inclusive.
“My entire life has been spent making movies and talking about the inclusion of all women,” she told Glamour. “So this just made natural sense to me. But I quickly realized that it is such an intensive process, and one which required expertise. I didn’t want to just do it myself and not do it well. I wanted to do research and find the people who are the best at doing this, [the people who] make women feel great and don’t talk down to them.”
Enter Eloquii, an online retailer that offers stylish plus-size women’s clothing ranging from size 14 to 28. Witherspoon, whose own line previously only offered sizes 0 through 14, worked with the company to produce 30 pieces in sizes 12 through 28, including pencil skirts, belted shorts, and Draper James’ trademark item, fun sundresses perfect for warm-weather weddings.
“My motto in starting the collection was ‘female first,'” she said. “I wanted to see the unseen. I wanted to make a clothing brand about the small-town lifestyle I grew up living. The people in those communities can be fashion-forward too, but they’re not really celebrated.”
One thing Witherspoon said she was very conscious of when working on the new collection was making sure that each piece was comfortable and made the customer excited to wear it.
“We don’t need to hide and diminish ourselves,” she added. “Now there’s so much messaging in the world saying the opposite: Be proud of who you are. Unsubscribe from the notion that you’re not good enough. I want you to put on a dress, zip it up, and go, ‘I know I look good, I know it fits—and I know I look pretty.’ You can be strong, you can be a feminist, you can be an incredibly hardworking woman—and still like pretty!”
See the collection below.