It’s about time! Sarah Jessica Parker took a bold step into the bridal industry on Tuesday, April 24, with the launch of her new collaboration with Gilt, a collection of 10 ready-to-wear bridal pieces spanning bodysuits to gowns to skirts.
“Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn’t pass up,” the Sex and the City alum said in a press release. “The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the nontraditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides.”
The aim of her collection, Parker explained, was to provide alternatives for contemporary brides looking to dress outside of the traditional gown-and-veil ensemble—and beyond that, be able to reuse their wedding-day outfit for other special occasions.
As such, the 10 styles are meant to be worn by a woman for a variety of events leading up to the actual wedding day, from her bridal shower to her wedding reception. Many of the outfits, which range from jumpsuits to modern bodysuits to more classic dresses and gowns, come in a range of colors: bridal white, blush, poppy, light gray, blue and even black.
The price point has a wide range as well, starting from $295 for the sleeveless bodysuit to $2,395 for an embroidered gown. (Sizes range from an extra small to large for the bodysuits and 0 to 14 for all other pieces).
Parker previously told Women’s Wear Daily that she wants to make sure that the pieces are made with multiple wears in mind: “The intent is they should be usable outside of that special occasion,” she told WWD. “Whether you’re the person walking down the aisle, or you’re attending, these are all pieces that should be relevant in your closet.”
“There are some pieces that feel more decadent and more specifically bridal,” she added, noting that this collection is “very, very simple.” “There’s no law saying they’re not appro