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Seth Rogen and Amy Schumer Toast Same-Sex Marriage in Bud Light’s Viral ‘Weddings’ Ad

bud light wedding amy schumer seth rogenWatch Bud Light's viral new ad campaign starring Amy Schumer and Seth Rogen.

Toasting to love. Bud Light has launched a new ad campaign starring Amy Schumer and Seth Rogen in honor of LGBT Pride Month in June.

The beer brand’s latest 30-second ad, “Weddings,” spotlights the company’s support for same-sex couples — with the help of comics Schumer and Rogen, who’ve previously starred together in Bud Light’s Super Bowl 2016 commercials.

The ad kicks off with the pair stopping by a wedding reception for two newlywed grooms, Steve and Greg. Rogen and Schumer quickly list why gay weddings “are just like any wedding.” They banter about over-zealous bouquet catchers, painfully-awkward speeches, and cake.

The stars later make their way to the dance floor, where they’re flanked by guests. “Bud Light proudly supports everyone’s right to marry whoever they want,” Rogen boasts as he and Schumer propose a toast. “To the groom and the groom!”

In a new press release, Bud Light explained the timing of its memorable new ad. “June is the height of wedding season, and it is also LGBT Pride month in America,” the beverage company announced. “That’s why right now is the time to spark a national conversation by celebrating every kind of wedding – and everyone’s right to marry whoever they choose.”

Hence, it’s new spot. “Diversity and inclusion are part of our DNA as a brand, and as a company,” the release read. President Barack Obama officially proclaimed June 2016 as Lesbian, Gay, Bisexual, and Transgender (LGBT) Pride Month on May 31. June 26, 2016 will be the one-year anniversary of the legalization of same-sex marriage by the U.S. Supreme Court’s historic decision.

Watch above.

About the Author

Kaitlin Jones
Kaitlin Jones
Kaitlin is an online news writer at The Knot covering viral wedding news. She has a Bachelor’s in English from Plymouth State University. Kaitlin has a passion for news writing and all things Disney.