Every couple has a style (take it from our wedding vision quiz), and Target realizes that too. This week, the mass retailer debuted yet another wedding registry-worthy addition: a fresh, new home and design brand named Opalhouse.
The collection includes a range of home and design products—1,300 to be exact—encompassing everything from tabletop and furniture pieces, to nifty bedding and candle settings, along with ceramic, textured vases.
“About 90 percent of our guests like to mix and match styles to create a personalized look within their homes,” the release from Target notes, “so in 2017 we set out to introduce a number of new brands with clear and distinct points of view that have the flexibility to work together.”
According to the release, the design team traveled to various trendy, honeymoon spots in Europe (like Aix-en Provence, Paris, Lisbon and Mallorca) to gather inspiration for this collection. They then started sketching and painting out prints that were, in turn, translated into wallpaper designs.
The resulting line features eclectic prints, a fresh color palette, unique textures, and mix-and-match styles intended to build out a more personalized aesthetic within the home. One of the best notes about Opalhouse is that the vast majority of these pieces are under $30, and you can add them to your wedding registry starting April 8. (Hello, friends and family!)
“The launch of Opalhouse helps round out our Home assortment, making Target a destination for differentiated brands,” Chief Merchandising Officer Mark Tritton added in a statement.