How’s that for linge-hooray? Lingerie company ThirdLove is officially launching a bridal collection that will have brides everywhere feeling an extra boost of confidence the day of the wedding. The latest line includes ThirdLove’s ever-popular silhouettes including its classic strapless bra—but with a bridal-friendly twist.
“We are so excited to introduce our new bridal collection,” Ra’el Cohen, the head of design at ThirdLove, tells The Knot. “Beautiful, classic pieces that fit perfectly and keep you unbelievably comfortable so you can be your radiant, confident self—all the way from engagement party to honeymoon.”
The collection features nine styles in several new colors including “Sea Salt” and “Periwinkle.” Both hues, of course, are perfectly bridal appropriate. “Thinking about the details, we made sure to design pieces that are as comfortable to wear as they are breathtaking to behold,” Cohen says. “And our two newest colors are emblematic of how we sweat the small stuff: we tested dozens of white and blue hues before we landed on Sea Salt and Periwinkle. (Who knew there were so many shades of white?)”
Read the Q&A with Cohen below and check out ThirdLove’s bridal collection, here.
What was the foundational transition into creating a bridal collection for ThirdLove?
At ThirdLove, we like to say that moments matter. It’s the individual moments, both big and small, that create the unique narrative of our lives. Whether it’s feeling comfortable on your daily commute or feeling gorgeous when your sweetheart pops the question, we think each moment is important.
How would you describe the ThirdLove bride? Who is she?
Modern women of all ages are embracing ThirdLove, and that’s no exception when it comes to our brides. Women today want a bra that’s not only beautiful, but also fits perfectly and feels great throughout the day. ThirdLove is bringing form and function together in a way that hasn’t been done before.
Being a bride often entails much more than just walking down the aisle: there’s the engagement party, the bachelorette, the bridal shower, the rehearsal dinner, the big day, and the honeymoon. So we designed this collection to work for the many parts of being a bride—and beyond. The fun shouldn’t stop once all the guests have gone home, so each of these pieces can be worn again and again; a bit of versatility that can bring back all those fun memories.
In terms of bridal lingerie, what are the most important characteristics of pieces for comfort and style purposes?
This is the first white-colored bra that ThirdLove has created. Ivory is a must-have if you’re wearing a white or ivory wedding dress. Why? We guarantee that our strapless bra won’t slip but we can’t guarantee that your dress won’t slip. If your dress slips and your bra happens to peek out, you won’t see it in photos.
In addition, you’ll find touches of lace throughout the collection, with the Lace Bodysuit being the ultimate show-stopper. Wear it with a skirt for the rehearsal dinner or pack it in your suitcase for the honeymoon. Our sleek Satin Demi bra even has glamorous lace details—and so does the matching underwear. Our lace strapless will be your go-to on the big day, with an ultra-comfortable body-hugging fit that won’t slip or slide. Dancing until 2am? Not a problem in this bra.
These are timeless pieces, that feel luxurious but also very wearable. Your wedding is one of the biggest moments of your life, and you deserve to feel comfortable all day long.
ThirdLove’s Bridal Collection is out March 15. Prices range from $34 to $198. Check out the complete collection below.